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Federal Registration for LifePro Asset Management

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Over the past three years, LifePro Asset Management’s mission has been to offer superior service, support, and products which cultivate the extraordinary success of our advisers. On April 10, 2020, we achieved a milestone that will continue that vision, with the acceptance by the Securities Exchange Commission, SEC, for the registration of LifePro Asset Management as an investment adviser.

First and foremost, we would like to thank our advisers, not only for the support but also for your trust in LifePro Asset Management to provide the services to grow your business. By achieving SEC registration, advisers have the advantage of being associated with a larger firm, eligible for federal registration. While any registration does not imply a level of skill or training, it does help to establish legitimacy and confidence among advisers and clients alike.

SEC registration means that the firm and our affiliates are now subject to federal guidelines, which streamlines several processes within the home office by significantly reducing the nuances required by individual state registration. This change in regulatory oversight will have little effect on our adviser’s day-to-day practice, as we have had our SEC registration in mind since inception. The minimal effects for our advisers will be seen in a consolidated approach to certain forms, disclosures and contracts, which will be communicated shortly. Specifically, advisers conducting business in multiple states will no longer have the concern for state-specific forms, making it easier to prepare and meet with clients regardless of where they reside.

If you have any questions or concerns, please feel free to reach out to the LifePro Asset Management team.

Thank you again for growing with us on this journey and for allowing us to be your partners in success!

Robert Reaburn

Robert Reaburn

Robert Reaburn is the Executive Vice President and Head of Wealth Management at LifePro Asset Management. He works with financial advisors building diverse financial portfolios that best empower their clients with a lifetime of financial security.

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